Summer is almost here, and it's time to vamp up your beauty routine with the hottest trends of 2023. From stylized brows to strong blush, this season's look is all about making a statement. So get ready to sparkle with disco inspired makeup, go extra pink with Barbie inspired looks or go really bold with two toned lips. We have scoured all the best beauty blogs, celebrity red carpet looks, and social media curators to bring you the top trends that will make you shine this summer. Get your glam on and let's dive in!

Summer Beauty Trends 2023 - Go Big or Go Home

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For my fellow Xennials, many of the looks that are hot for this summer should give you some serious nostalgia.  But, if you are anything like me, you are also wondering how you can make them work for you.  All the hottest trends are really bold this summer, maybe too bold for the average woman.  I mean, don't get me wrong, I am all about some glitter, and I rocked that disco inspired makeup in the late 90's, but I am not a teenager anymore!  And I am not sure my almost 40 year old self can still rock it the same way.  Though I do believe everything has a time and place so maybe for a night out with the girls?  But this summer is definitely not going to be subtle when it comes to beauty - it is go big (and sparkly!) or go home!

Get Your Glow on with Ultra Glossy Cheekbones

Ultra glossy cheekbones are in for summer 2023 and that is a trend I can latch on to!  It is no surprise this look is hot - it is all about radiance and glow. 

To achieve ultra glossy cheekbones, start with a lightweight foundation.  I highly recommend a cream foundation for my over 35 crowd! Then apply a cream blush to the apples of your cheeks.  Lastly, use a liquid highlighter to add a high-shine finish to the tops of your cheekbones. Make sure to blend well for a seamless look. For an extra dewy finish, you can also add a touch of clear lip gloss to the high points of your cheeks. With this look, you'll be ready to shine all summer long!

KaliiSue_Summer Beauty Trends 2023

Amp Up the Drama with Black Smokey Eyes

KaliiSue_Summer Beauty Trends 2023

If you're looking to turn up the drama this summer, the black smokey eye look is the way to go. This classic look is always in style, but for 2023, it's all about making a bold statement. To achieve the perfect black smokey eye, start by applying a black eyeshadow base to your lids and blending it out towards your crease. Then, add a darker shade of black or gray to the outer corners of your eyes, and blend well to create a smoky effect. Finish off with a touch of shimmery eyeshadow on your inner corners and brow bone to add some dimension. For an extra dramatic look, you can also add some false lashes or a winged liner. With the black smokey eye look, you'll be ready to take on any summer night.

Channel Your Inner 90's Supermodel

Hailey Bieber and Bella Hadid didn't even make their earthly appearance until the later 90's (1996) yet they are all over social media rocking these 90's Supermodel-inspired looks. I'm not complaining, I'm all about some big hair and I love the nude glam makeup.  Think Cindy Crawford, Naomi Campbell, and Christy Turlington - big hair, bold lips, and perfectly groomed brows. To achieve this look, start by creating voluminous hair with loose waves or curls. For makeup, go for a bold lip in shades like red, plum, or berry. Keep your eye makeup simple with a neutral eyeshadow and a classic winged liner. And don't forget to groom your brows to perfection - full and natural is the way to go. This look is all about confidence and making a statement, so go ahead and channel your inner 90's supermodel!

KaliiSue_Summer Beauty Trends 2023

Stand Out with Two Toned Lips

KaliiSue_Summer Beauty Trends 2023

This trend involves using two different shades of lipstick to create a unique and eye-catching look. To achieve the two-toned effect, start by choosing two shades that complement each other, such as a coral and pink, or a red and orange. I will be honest, I don't know how to feel about this one. I don't think my OCD could handle having a different color lipstick on top and on bottom. Not to mention, there will be no rubbing your lips together! Now, the bolder lip liner and lighter lip color, that I love, when done well.  But I am seriously flashing back to the late 90's early 2000's when I was wearing a hideous dark brown/maroon lip liner and a silver lipstick from Hard Candy.  Anyone there with me?!

Underpainting is the New Contour

Underpainting is the latest makeup technique that is taking the beauty world by storm.  And according to Vogue, it is the new Contour.  This technique was made popular by makeup artist Mary Phillips and basically is reversing the order in which you apply your makeup.  You apply your contour, blush and concealer first, then your foundation.  I do my underpainting with my Seint palette and highly recommend cream makeup for all my girls over 35.  If you need a color match, send me an email at and I will get you set up! So, get creative and see how this technique can take your makeup game to the next level.  

KaliiSue_Summer Beauty Trends 2023

Give Your Face a Break with Fresh Skin Makeup

KaliiSue_Summer Beauty Trends 2023

With all the other trends being so big and bold, this one is literally a breath of fresh air.  And it is also basically the exact opposite of everything else on this list!  The trend is all about achieving a natural, radiant look by letting your skin shine through. To achieve this look, start by prepping your skin with a hydrating moisturizer and a lightweight primer. Then, opt for a sheer or light-coverage foundation that will even out your skin tone without looking too heavy or cakey. Use a cream or liquid blush to add a subtle pop of color to your cheeks, and finish off with a dewy highlighter on the high points of your face. Fresh skin makeup is perfect for the summer months when you want to let your natural beauty shine through. 

Stylized Brows are Bringing the Shock Value

Brows have been in for a while.  Those who have been holding on to their thin brows are either going to have to keep waiting for those to make a return. Brows seem to be getting bigger and bolder every day. This is the one summer trend I am not even sure I can try.  Also called a "statement brow" there are lots of ways to pull this look off.  From split brows, to feathered brows, brightly colored brows to glittered brows.  Bleached brows, highlighted brows, and sculpted brows were also all over the runways in 2023.  There are literally no rules with this trend other than your brows should be the focal point of your face and should be bold and loud. 

KaliiSue_Summer Beauty Trends 2023

Hot Summer Beauty Trend for 2023 - Pops of Pastel

KaliiSue_Summer Beauty Trends 2023

Pastel eyeshadows are one of the top beauty trends to try this summer. The trend is all about incorporating soft, subtle shades of pink, blue, green, or lavender and even yellow into your eyeshadow looks.  Pastel shades can be used in a variety of ways, such as an all-over lid color, a pop of color on the inner corner of the eye, or blended into a smoky eye for a touch of color. To try this trend, start by selecting a pastel shade that complements your skin tone and eye color. Apply the eyeshadow with a fluffy brush and blend it out to create a seamless, diffused look. Pair your pastel eyeshadow with a nude lip and a soft flush of blush for a fresh and youthful summer look.  

Strong Blush is IN this Summer for a Bold and Radiant Look

This trend is all about brightly colored blush and a lot of it!  Whether on the apples of your cheeks or even further back and going up to your temple, bright and bold is in.  To master this trend, you want to let go of the "less is more" thoughts and go all in on the "give me more" thoughts.  Pick a bright colored blush and then go for the one even a little brighter than that.  Choose a lightweight formula whether powder or cream and use a small, round brush to get the color right where you want it.  Then switch to a fluffy brush to blend it out. 

KaliiSue_Summer Beauty Trends 2023

Glitter like a Disco Ball this Summer

KaliiSue_Summer Beauty Trends 2023

Since all things 90's are in, and in the 90's all things Disco came back again, it only makes sense that those same Disco looks are making another appearance.  That means for some of us, we are living and loving these trends for the 3rd time!  Disco makeup is definitely in for Summer 2023.  This means glitter, embellishments, all the shiny things!  Monochrome looks are hot and you don't have to discriminate on the glitter, it can go everywhere - lips, eyes, cheeks, etc. And metallic is in, too!  I particularly love this look with bold, glitter eyes and a subtle lip, but you have to try it for yourself and decide where you love your sparkle most!

Doll Up This Summer with the Barbiecore Makeup Trend

Now, you all know I am ALL IN on this trend!  And how perfect that my Barbie Room is also my makeup room so I can do my Barbie-inspired makeup while looking at my Barbies, I mean, it couldn't be more perfect!  But with the Barbie movie making its debut this summer, it is no wonder that all things Barbie are in.  This look is all about the pinks - light pinks, medium pinks, dark pinks, bright pinks, just pink, pink and more pink.  If you really want to go all out, make sure you go for that satiny skin and sleek hair.  Bonus points if you are blonde!

KaliiSue_Summer Beauty Trends 2023

There is Nothing Subtle About Summer Beauty Trends 2023

As you can see, the summer beauty trends of 2023 are all about bold and daring looks that make a statement. From stylized brows and ultra-glossy cheekbones to black smokey eyes and pastel eyeshadows, there's nothing subtle about these trends. They're designed to be eye-catching and attention-grabbing, perfect for the summer season where everything is vibrant and full of life. The Barbie makeup trend and the strong blush trend are no exceptions, offering a fun and playful way to add color and dimension to your makeup routine. So, if you're looking to switch up your beauty game this summer, don't be afraid to try these bold and daring trends. They're sure to turn heads and make you feel confident and beautiful!

And as we head into summer, I don't know about all of you, but I am tired!  School is wearing me out and I feel like I am hanging on by my last thread.  If you also need help looking refreshed, make sure you grab my free guide to looking refreshed in 15 minutes or less even when you just want a nap!  You can grab the free guide HERE.  And if you are looking for fashion, cowgirl chic is still all the rage.  You can check out a video I just did with my favorite cowgirl chic looks HERE.  And don't forget to comment if you want a 20% of code!

Well, I am about to go bathe in some glitter so I can keep up with these trends!

💗 Kalii

Kalii Sue
Kalii Sue

I help busy women look and feel their best without wasting time and money.

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